These days, fitness culture is doomed either way if it's on the 'net or social. Here's what to do about it.
Among my jobs under the fitness umbrella is that of being a part-time professor at a popular Canadian college.
That hands me the responsibility of doing my part to prepare young fitness and health promotion students for what they’re in for if they embark on a personal training career. That’s a pretty big ask, and luckily I’m not alone. Being born somewhere around the year 2001 poises a young person to be immersed in a virtual reality that may rival real life – and they may not even realize it.